A series of presentations were held in the Russian cities of Yekaterinburg, Tyumen, and Novosibirsk to promote Azerbaijan's tourism potential and expand existing cooperation in the tourism sector. The events were organized at the initiative of the Azerbaijan Tourism Board, aiming to introduce the country’s tourism offerings to local industry representatives.

Bringing together nearly 220 tourism professionals in total, the events featured presentations highlighting various tourism destinations across Azerbaijan.

During B2B meetings, attended by local tourism stakeholders such as “Absheron Hotel Group,” Naftalan sanatoriums, and “Rayda Tour” opportunities for collaboration were actively discussed.